The deadline for the new Google text ad changes is 31 January 2017. But how is this going to affect you when it comes to your text ads that you use to promote your business online using Google? Some of the best SEO is carried out using pay per click advertising and with the new deadline looming, companies must conform and get used to the new system before the cut-off given by Google. So what do you do?
The first thing you need to know about the changes to the Google text ads is that you will no longer to be able to upload or edit your text ads in AdWords. So those of you that have been relying on AdWords to date will need to get used to the new system as soon as possible. AdWords has been a wonderful tool that thousands of the best SEO specialists have relied on for years, so getting used to a new system is going to take some time and getting used to.
The best option is to start using and getting used to the new system as soon as possible. Do not wait for the deadline. Start playing around with the new system and start getting your adverts loaded with the system. Remember to take note of your best performing adverts, so that you keep those, these are ads that generate website traffic and interest and something you don’t want to lose out on moving forward.
When you run any text ads campaign, you want to monitor your adverts on a regular basis to ensure that they are performing at all times. You can amend your budget, focusing most of your budget on the better performing adverts to ensure you continue to achieve success. The new system is giving you an opportunity to do away with the adverts that are not performing well and replace them with new ads that you can monitor to see how they do. So in a way the new changes are beneficial and force you to make the necessary changes to your advertising campaign to ensure you continue to achieve success moving forward.
Upgrade your ads wherever possible. Upgrading your adverts gives you more control and also helps you grow your brand visibility and build your business in a competitive online environment.
It is essential that you change your existing good performing adverts to the new format without delay. Do not wait until the deadline and then rush to get your ads changed over. Focus on doing this from today, so by the time the deadline comes around, you are already up and running.
If you are in doubt at any stage, it is advisable to work with one of the best SEO firms who can provide you with the assistance you need within your budget. Remember these SEO companies do this daily, they are up to date with the changes and latest algorithms, which enables them to provide you with a service that has a proven track record, so you can use it with confidence.
When it comes to choose a best SEO firm for your text ads in the future, choose a company with years of industry experience and a company that are known for their white hat and ethical techniques. Don’t use companies that don’t have hundreds of active customers and don’t have a good record in the industry. You need to know your online reputation will be taken care of so you can operate online with confidence in the long run.